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What inspired me to solve this problem was that a person needs a method to discover music easily in an engaging way. I often get questions like, "where do you find your music?" "who is this artist, can you send them to me?"
I understood the issue but I wanted to verify with user research before making assumptions. I conducted eight virtual user interviews, ages 18-28, getting a feel for their music consumption and how they use existing music apps.
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From there, I consolidated their responses with the practice of affinity mapping. I took my findings from my user interviews and categorized their responses into organized groups of thoughts. The major themes were 'People use a subscription service' 'People prefer too listen to music while multitasking' and 'People need apps to suggest music for them.'
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Meet the users
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I developed a 2x2 matrix to narrow down the scope and to find the low hanging fruit that was needed to investigate this problem.
After identifying the MVP, I designed a user flow to help to rule out key actions to focus on.
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Moving on, I was able to start sketching and designing low fidelity wireframes in Figma.
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Here I conducted usability testing through Maze. My mission statement told testers to navigate to the home page, find the new music recommendation and send it to their friend, Simone.
Out of 26 testers, only 25% of testers completed the mission successfully.
I discovered that I needed to make the mission less leading. Also, that I should experiment changing the navigation icons from arrows to a three dot drop down menu. From there, users would have an easier experience navigating the mission.
Out of 26 testers, only 25% of testers completed the mission successfully.
I discovered that I needed to make the mission less leading. Also, that I should experiment changing the navigation icons from arrows to a three dot drop down menu. From there, users would have an easier experience navigating the mission.
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I measured my success by identifying new learnings and creating new solutions such as, reformatting the app for mobile specs, including an 'online' user feature and changing navigation icons.
