ALLEGRA GLATZER
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soundtrack

Discover & share music
ROLE: Concept creation, UX, UI 
PROJECT: General Assembly course
DURATION: 10 weeks
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Discover

What inspired me to solve this problem was that a person needs a method to discover music easily in an engaging way. I often get questions like, "where do you find your music?" "who is this artist, can you send them to me?" 
I understood the issue but I wanted to verify with user research before making assumptions. I conducted eight virtual user interviews, ages 18-28, getting a feel for their music consumption and how they use existing music apps.
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From there, I consolidated their responses with the practice of affinity mapping. I took my findings from my user interviews and categorized their responses into organized groups of thoughts. The major themes were 'People use a subscription service' 'People prefer too listen to music while multitasking' and 'People need apps to suggest music for them.'
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Meet the users

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I developed a 2x2 matrix to narrow down the scope and to find the low hanging fruit that was needed to investigate this problem.
After identifying the MVP, I designed a user flow to help to rule out key actions to focus on.
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Moving on, I was able to start sketching and designing low fidelity wireframes in Figma.
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Here I conducted usability testing through Maze. My mission statement told testers to navigate to the home page, find the new music recommendation and send it to their friend, Simone. 

​ Out of 26 testers, only 25% of testers completed the mission successfully.

I discovered that I needed to make the mission less leading. Also, that I should experiment changing the navigation icons from arrows to a three dot drop down menu. From there, users would have an easier experience navigating the mission. 
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I measured my success by identifying new learnings and creating new solutions such as, reformatting the app for mobile specs, including an 'online' user feature and changing navigation icons.

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  • About
  • UX
  • Videography
  • Contact